Main menu
Starbucks Grand Openings
Former NBA great, Earvin "Magic" Johnson (right), and Howard Schultz (far left), speak to reporters at the Grand opening of the First Starbucks/JDC Store in the Washington, D.C. Metro-are

Grand Opening

Starbucks Coffee Company and Earvin "Magic" Johnson's company Johnson Development Corporation (JDC), entered into a joint venture partnership in February 1998. This joint venture, known as Urban Coffee Opportunities (UCO), develops Starbucks Coffee locations in under-served communities throughout the United States. UCO combines the retail strength of Starbucks Coffee with JDC's knowledge of under-served communities in key metropolitan areas.